Your brand goes beyond just your name and logo, it’s your corporate identity. It needs to clearly communicate who you are and what you do. Regardless of where people find you, from online to on-site, your brand must integrate across all communication touch points.
To achieve this, our team takes the time to understand your organization, industry, competition and the markets you serve, to develop a brand which will resonate with your audience and stand out against your competition.
We have worked with many valued clients in facilitating brand design work, utilizing best practices which we’ve finetuned over the past 28 years. This ensures the final outcome of each of our branding exercises is meticulously thought out to meet the needs of your organization perfectly.
Consultation
We begin with a consultation to gain a thorough understanding of your organization and the specific requirements for your new brand. During this consultation, we discuss your vision, values, target audience, and any challenges your organization faces. This approach ensures that the branding strategy we develop is aligned with your organizational objectives and resonates with your intended audience.
Assessment
We conduct a thorough analysis of your organization, industry trends, audience demographics, and competitive landscape. This enables us to gain an understanding of your brand's position within the market and its connection with your target audience.
Conceptualization
With these insights, our creative team initiates the brand conceptualization process, planning the sequence of cognition, crafting several design concepts. We then present these initial concepts to you, gather your feedback, determine a design direction, and refine the concept to align with your preferences.
Design
Implementation
Our job doesn’t end with design. We create a comprehensive brand guide detailing the correct placements for your brand, color palettes, fonts, taglines and brand voice to guarantee brand consistency. Additionally, we assist in deploying your new brand across all platforms, ensuring uniformity and impact, from digital presence to physical venues.
