Your marketing strategy includes what you sell, where you sell it, the price, and how you promote it. It’s a key part of your business model, guiding your organization to success. An effective marketing strategy requires a deep understanding of your target audience, their needs, preferences, and behaviors, ensuring your product or service meets their expectations and addresses a specific need.
At TWG Communications, we identify gaps in your marketing strategy through research and insights to develop effective solutions. Since every organization is unique, we tailor our approach to fit each one individually.
Consultation
We begin with a thorough discussion to understand your organization, team, industry, competition, and markets. We also make it a priority to get to know your team to foster collaboration.
Research
We believe effective marketing strategy is rooted in sound research. We conduct targeted research to uncover your company's strengths, weaknesses, opportunities, and threats.
Analysis
With the collected data, we delve into both quantitative and qualitative findings to discern your organizations weaknesses and short fallings. This analysis helps us pinpoint and comprehend the discrepancies in your existing marketing strategy, thereby identifying areas for improvement.
Strategy Formulation
With these insights, we craft targeted solutions to address identified issues and build on your strengths. Our approach encompasses product, place, promotion, and pricing strategies, ensuring a comprehensive and effective solution.
Presentation and Implementation
We then present our tailored marketing strategies, highlighting key areas that need focus and providing corresponding solutions. Our involvement doesn’t have to end there. Our team is ready to assist in implementing these strategies, ensuring a smooth implementation and delivering impactful results.
Potential Solutions
Promotion
- Paid advertising strategies
- Exploration of new marketing channels
- Targeted email marketing campaigns
- Public relations enhancements
- Customer Relationship Management (CRM) solutions
- Communications planning
Place
- Online store enhancements
- Website improvements
- SEO solutions
- Shipping process improvements
- Strategic location selection
- Distribution channels analysis
- Market coverage expansion
Price
- Pricing structure adjustments
- Cost reduction strategies
- Value based pricing models
- Competitive pricing plans
Product-Service
- Product feature enhancements
- Quality improvement strategies
- Development of branding and sub-branding
- Improved packaging designs
- Streamlined service delivery solutions
- Enhanced customer service protocols
